Streetwear clothing is a style on the rise, it combines a stylish look with casual attire. The style includes tracksuits, caps, fitted jeans, oversized hoodies and t-shirts, although it’s a casual style it offers an intentional look that the current market is thriving off.
If you think you have some good ideas on starting a streetwear brand here’s a look at what you need to get going.
Both the name and logo need to be memorable, people need to see the brand and know what they are looking at. Some garments suit heavy branding better than others, t-shirts and hoodies are best for large logos and as they are the first garment people spot and there’s a lot of space for design. Joggers, however, usually don’t suit heavier branding as there is less space to work with and it can look more forces on bottoms.
Picking an iconic logo helps a lot with streetwear, it’s an on-trend style that needs a current unique design, both the complex and simple designs are proven to work well.
Quality Vs Cost
From the beginning, it’s best to decide if you want to offer luxury streetwear clothing or whether you think you can impact the market better at a lower price point with lower quality goods. Both do work but currently, with all the hype around luxury brands such as Supreme, Off-White and many more, offering high-quality garments is a realistic option as it’s still much cheaper than these on-trend brands.
In the beginning, depending on your budget, it’s best to focus on a couple of products that you can buy in bulk for a lower price. having variety on your website will look great but it can be tough to get a good trade price from a supplier if you’re not open to mass production. Whether it’s mens trucker caps or tops having a couple of popular products and slowly learning what your customers like offers less risk to your start-up business.
Luckily, marketing can be a free part of your brand, using social media correctly is key to the marketing of your products and brand. Using the right hashtags for brand awareness, offering a discount to followers and even competitions for tagging friends raises the brand’s exposure online and if you’ve got a good-looking style, the sales naturally come.
There are other areas to consider when starting a business but that comes after you’ve nailed down your core products and brand. Going in without a key selling point will likely make you struggle in the long term, changing the brand’s name, logo or style can confused customers and followers and doesn’t give people confidence in the business. Set all these areas in stone before you commit to the business areas of the plan.